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H&M - we love fashion

June 12, 2024

More About H&M - we love fashion

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

Latest Version

Version
24.21.2
Update
June 12, 2024
Developer
H&M
Platforms
Android
Downloads
76,151,915
License
Free
Package Name
com.hm.goe
Download Now
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User Reviews

Sharon Alexander

1 year ago

It is a great app , but i think they should have exchange prod. option like Myntra because sometimes when the issue is just related to size it gets very complicated to return and then reorder and then pay again ......

Nidhi Ashiya

1 year ago

Worst Experience. Tried it for the first time and I recieved the product with faded Colour and no tag. I am trying to return it but the delivery boy says that the company had not asked to take the return. But I have received the message that the product will be taken today. Still no progress. Hate this app. I want the Return.

lizzy F

11 months ago

It's really frustrating using the H&M app, and that's just not on one phone. Even on my newly upgraded phone. It's either the app takes a longgggggg time to load or not load at all. Logged on, and the screen is just snow white, nothing coming on. PLEASE FIX THIS APP

John G.

1 year ago

Please bring back the ability to view between "product" & "model" view. Will change rating when this is fixed! Suggestion: please allow to favorite more than 60 items. Will update to 4 stars when you allow more than 60 items in favorites. So annoying how my favorites get full so fast.

Danielle Ferguson

11 months ago

the limit on saved items is very frustrating as it gets quite full very easily. also may be a glitch but the slightest touch of the screen in the basket kept moving items out of my basket - don't remember it ever being this sensitive before.

Alex A

1 year ago

for months, there's been a frequent error when trying to add an item to favorites, and now for the past few weeks the app crashes when trying to access favorites. look alive, h&m. there's no need to chase z@ra in the worst user experience race.

Conny Buntoro

10 months ago

I cannot for the life of me get this app to work. I have cleared cache and data, uninstalled and reinstalled many times and it keeps coming up with error message," An important service is temporarily unavailable and the app cannot function without it. Please try again later. " No one is able to help me. You're losing lots of sales!!!

Chantal Claeys

1 year ago

I've been a plus member for years and now when I open up the app you guys are charging me for shipping when shipping is free for all plus members! It states that on your app, online on Google. Your app has been glitching for the past weeks where I cannot filter searches or filter sizes or filter types of clothing. It's infuriating having an app that simply is not trustworthy or reliable. Please have this issue solved or you have lost me as a client.

Stefania-Maria Kousoula

1 year ago

One of my worst experiences with apps/websites. I can not change my country through settings and I can not create a new account with the same email in a different country as it states that the account already exists, however I can not actually log in since it is a different country. In addition, the forgot password does not work, I have requested several recover password forms with no result, and finally, you can not delete your account from the app. Absolutely terrible

Ananas & Banana

3 years ago

They updated the app that makes shopping extremely frustrating as if it wasn't bad already. You have to press back arrow just to get back to the menu section (it existed before). Idk who came up with idea of putting all the kids sections in one giant messy pile. Previously it was automatically separated by gender and age, easy and fast. Now you have to manually filter out gender, age, and even clothing type several times before you can find ANYTHING. Shopping certainly made NOT easier.

A Google user

5 years ago

Much improved since last app. Easier to use but wish that the options for Klarna were a little easier to use... Had to manually check out in order to be able to access Klarna options but once they're was easy checkout. I used to work for H&M and I always liked how they tried to make this simple to use. Sometimes that was a fault but overall it was very efficient and seamless.

human person

4 years ago

Perfectly usable app for shopping. Inuitive interface. Layout is organized and nice looking. Only 60 items allowed in the Favorites list, but that's my only complaint. Nice features: no ads, access to plus sizes, and a barcode scanner so if u dont find the right size/color in-store u can easily find that exact item in app. Everything ships on time. (formerly i complained of bugs. they were fixed, so now no complaints again

A Google user

5 years ago

Easy to use. Very helpful when the size isn't in store, you can always order it online. The new rewards perk that they added is highly recommended, every dollar you spend equals a point. They also offer discounts to other stores. Going to be honest here, the only downside to the rewards program is you have a to wait 30 days in order to get the $5 dollars off. It's annoying, if you are like me, I shop here on a normal basis, so waiting a full month is a hassle. Other than that, it is great.

Sydney Henderson

1 year ago

Not entirely sure what's going on, but the app was working fine a few days ago. Now, it won't even let me login or click anything. All that appears on the screen is the company's logo and that's it. I tried uninstalling and redownloading the app to see if it help. Sadly, nothing has change. Hopefully this can be fix asap, in the meanwhile I have to go on my web browser through my cell or laptop device.

J Cyr

4 years ago

Issues with the app and notifications. The search function on the app doesn't work anymore (any search just gives a blank page that can't refresh). That makes it super hard to navigate. Also the "notify me" function for your size doesn't work well. I got an email that my size had come into stock and checked the minute I received it. Turns out my size hadn't come into stock so I'm not sure what happened. Still going to use the app since I like H&M clothes.

A Google user

5 years ago

I want to love the app since it is user friendly most of the time but recently its been impossible to place an order, that is before and after recent update.Window where you're supposed to enter payment info (cc or else) doesn't open, does "scroll thru", unable to add cc info to account in settings ("u may save your cc info after you enter it to complete order") which is very frustrating when you cant do it either way. Adding discount codes - half the time it doesnt work. I got more!

A Google user

6 years ago

The new update is very disappointing. It shows error when trying to view current and past orders. It shows the wrong size (the company states it's adjusting to U.S. sizing which it's still as confusing as ever). I wish I could return to the previous version of the app which was way more user friendly. This one makes me not want to shop H&M ever again.

Jody Freggens

2 years ago

I'm new to the app, haven't used it too much, but overall impression is good. Seems to flow nice, is organized and runs smoothly. Reason for 4 stars is because I can't sign in to my account. Enter my email and password and hit the sign in button and nothing happens. I just created my password, so it's not wrong or anything, just the button doesn't work/do anything 🤷‍♀️

A Google user

6 years ago

4 stars because it doesn't say height or weight of the model and the size they are wearing. Also, too many tracksuit looking outfits and stuff that looks similar. App runs smooth, but still lot of room for improvement. I'm very particular about styles. Hope they update trends more often. If something does catch my eye, its way overpriced for what it should be worth. I feel price is more based on trending product rather than quality of material.

Justyn Tru

1 year ago

I prefer using an app for online shopping. And H&M's interface is easy to use. That said, it is not reliable. sometimes tou remove things from your cart and they reappear. or you try and add an item to your cart or wishlist, and it refuses to. closing the app will fix this sometimes buy not always. And then you have to look for the item again. been this ways since I got the app months ago, too.

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